Your bid in the Indium attention auction ($0.005–$0.50). This sets your placement priority relative to other advertisers — higher CPA wins more slots. Actual cost per session is always ≤ your CPA, scaled by the user's attention score.
Increase CPA if your budget is unspent at day's end or your display share is low. Decrease CPA if your budget exhausts early and you want impressions spread across more of the day.
⚠ Daily budget exceeds your Ad Balance. Top up before launching.
② Format preview — see how your ad looks before choosing where to run it
Start filling in your headline above — previews appear here.
③ Where should this campaign appear?
Review the previews above, then choose which format group to run in. Landscape + Portrait gives the widest reach.
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